Electronic Direct Marketing

Zoom Direct manages all facets of Electronic Direct Marketing (EDM) for Australian marketers. From strategy and design through to data collection and delivery Zoom Direct possesses the calibre of experience that can only be acquired from years of experience and hundreds of campaigns.

With the evolution of internet direct response advertising, Zoom Direct was born from the need to enable clients to directly target an audience with specific marketing objectives via email.

Zoom Direct has taken the fundamental elements of traditional Direct Marketing and applied them successfully to the online environment. Unlike many other internet solutions, Zoom Direct is able to offer geographic, psychographic and industry standard demographic targeting. There is also a range of over 300 interest categories to choose from.

This high level of segmentation ability ensures that all campaigns are specifically targeted for maximum return on the investment for the Australian advertiser. Real time cleansing and preening of the database ensures that every email is sent to a pre qualified active reader increasing the level of success for each EDM campaign.

Zoom Direct has developed a unique range of tools for creating and executing successful email marketing solutions for Australian marketers. Zoom Direct provides marketers with cost effective business oriented solutions and assists clients in navigating their way through the often complex and unknown field of Electronic Direct Marketing.