Case Study

Singleton OgilvyOne opened in the Australian market in 1977 as Ogilvy Direct.

Over the years there have been changes to the name, however the purpose has always remained constant - developing one to one solutions to help sell their clients products.

Challenge

Working on behalf of a major FMCG client, Singleton OgilvyOne was retained to build an online panel of principle grocery buyers. Audience cross-over between networks was creating an increasingly difficult landscape to recruit new survey participants.

Singleton OgilvyOne set the following program objectives:

• To drive 50,000 pre-qualified female grocery buying participants to their client’s
   online survey on a pay-per-complete basis.

• To source a fresh audience from an aggregated group of large and small websites
   that fit the target demographic.

• To actively recruit websites to deliver the target demographic.

Solution

Using the latest tracking technology, Zoom Connect deployed creative across multiple websites and disparate technology platforms with one tracking mechanism giving a single view, real time reporting functionality that allowed for rapid deployment and ongoing optimisation.

Results

Singleton OgilvyOne’s client recruited over 85,000 unique survey respondents in a period of five months at predetermined cost. As the initial prediction was 50,000 unique respondents, Zoom Connect was able to exceed Singleton OgilvyOne’s client expectations by over 40% in terms of delivery.

Single View Reporting Across Multiple Publishers